Articles

The 10 best paid and free digital marketing courses, reviewed by a Marketing Executive.

Think like a Pro: Read an advertisers tips and tricks when it comes to Display Advertising

A guide on what to look out for when picking a marketing agency in Hampshire

This five step plan includes everything any garage owner needs to know to effectively advertise their garage, with a range of tips including advice on websites, SEO, paid and organic advertising.

10 tips on how to use marketing techniques to grow your law firm, plus another effective extra tip at the end.

This article contains everything you need to know about marketing your bar, restaurant or café. It shows every kind of paid and unpaid marketing you can do, and also gives examples and tips on how to use different marketing tools.

Three tried and tested strategies to improve SEO and rank higher on SERPs.

Your website is built in WordPress, you bought a theme, the majority of your functionality comes from plugins and you have various tracking pixels on your website.

Everything you need to know about web design- this article explains the 10 top principles of web design in an easy to read and easy to understand format.

Not prioritising the user experience on a website is one of the worst things a business can do for their sales, and will lead to wasted marketing efforts. This article discusses the difference between design and user experience design (UXD) and why it's so important.

Almost always the reason is technical and the fix will take a developer in the region of 30 minutes to resolve all of your deliverability issues

Examples of word of mouth strategies applicable for a variety of industries

A news article for September 10th, 2021. Includes news from the business and technology sector such as the 11th anniversary of Windows' iPhone funeral parade, Facebook and Ray-Ban's collaboration to create Ray-Ban stories and Twitter's new bot identification update.

This guide explains how marketers can use developers' services to build upon and improve existing marketing strategies, including optimising organic search engine result rankings, otherwise known as SEO, or search engine optimisation.

In a world where competition is fierce and consumers are familiar with being able to access the information and answers they need straight away, if you don't have an online presence, you won’t show up as a potential ‘answer’ to their issues. 

You might relate to this scenario; after hours of work you’ve switched off your computer or maybe it crashed, and after logging back in again you’ve lost all your work. A know-it-all might ‘kindly’ remind you you should have saved. Whilst that would have saved the situation, set-backs like this can be easily avoided by working on cloud based software (this means you can store files online instead of on a hard drive) such as Google Drive.

Encountering website bugs can be an extremely frustrating experience, especially when the website in question is your business's website. Cost and timings can vary significantly depending on the elusiveness and complexity of the bug in question.

Working in digital development and marketing we come across a wealth of experiences, some notable and some not so much. From the day to day we have pulled out some of our favourite things that we get to do.

When looking for a digital development agency, the most important concern is about the quality of work and time-to-market rather than the cost of development. 

Content marketing is a marketing strategy that focuses on creating and sharing valuable, relevant content with the purpose of building trust and driving traffic to websites. 

Website maintenance services are generally wrapped up as a package of on-going support that includes various upgrades, security, and administration services. 

Social media is a way to connect with people and brands, and to reach out to the world. It is a collection of websites that allow users to post content for others to view, share and comment on.

Website Development is the process of creating a website. It could be a personal website, a business website, or a corporate website. Website development involves planning, creating, and publishing the website.

A solid level of security can be achieved with a fairly simple checklist, while the list is easy to understand, the strategy and time required to implement for your website will vary. 

TikTok is working on a program behind the scenes that will allow companies to connect with and hire talent from TikTok. 

Having your own careers section is a great way to drive down the cost of recruitment, however you may not be getting much visibility across your jobs to really drive in your candidates. Implementing structure data to job postings is a great way to allow 3rd party websites to pick up and list your jobs easily, primarily Google Jobs.

When starting a business you will have to establish your website, if you don’t know any developers to seek advice from then getting online can be a daunting task. Generally you have a few options to consider

Responsive website design makes your websites more accessible to a larger audience by working across a range of devices and not just the desktop.

Our discovery session is a short call to establish if there is an opportunity for us to work together. It should take no more than 10 or 15 minutes. We feel it is important to talk to you first so that we can learn where we fit in, we don’t believe in generic pitches only real conversations.

Scale can change a lot of things, the same way you wouldn’t build a skyscraper like you would build a dog house, the lack of a formal deployment process that your team could get away with on a small website is not appropriate for a business that has gained some scale and credibility.

Eventually the burden of having your data across multiple 3rd party CRMs and apps as well as your own custom software starts to cause a problem with cohesive visibility across your business. The answer is creating your own holistic data model

The choice between in-house or agency development is often made quite early on in a company’s history. The main factor to consider is do you want to run your business AND a software development business?

From a practical perspective there is very little difference between ASP.NET and PHP, both will allow you to commission, maintain and improve a secure web application within your requirements. However the process you go through and cost to deliver your application will vary.

For businesses that grow to acquire a network of websites, the limitations of existing development processes and technology are hit very quickly. What once worked at a small scale is no longer suitable at this larger scale.

If you have just started a new business the idea of bringing in new customers can seem most daunting, especially if you have no previous experience in doing so. It is often a less complicated process than you may expect.

PPC is an acronym for Pay-Per-Click, or sometimes referred to as simply Paid Search. PPC is the platform where you can bid to place your ads on top of search results.

SEO has evolved into a valuable practice for anyone looking to improve their overall digital marketing efforts. It is critical to understand the requirements for SEO to benefit.