Any business that wants to get the best from their marketing campaign will want to consider hiring a professional marketing agency near them, and in this article we’ll be focussing on what to look for in Hampshire.
Working with a company that knows how to deliver results is an important step on your journey towards raising brand awareness and achieving more sales. The problem is, where do you start?
There are no shortage of agencies out there, each one offering a different service and presenting a unique proposition. You may have already worked with some or got recommendations from peers but if not, finding the right agency for your needs can be tricky. But it doesn’t need to be! Here’s how:
First things first – before even thinking about calling up potential agencies, take some time to think about what you want from them. It might sound obvious but this is something that most people overlook when working with an agency for the first time.
Think about what kind of results you’d like from your campaign and work backwards from there. This will help you determine exactly what kind of services you should be looking for so you know who to approach next.
For example: ‘We want sales leads generated over social media platforms’, ‘We want our online conversions increased by 20% within 3 months’ or ‘We need more clients visiting our office through local SEO campaigns’ etc… whatever it is that stands between where your business is now and where it could go, make a note of it.
ill give your agency a clear idea about the type of work you require and where you’d like to go with your business in the future.
While it's important to look for an agency that has experience working with businesses similar to yours, it's also important that they have experience using the strategy or tactic you are hoping to employ.
For example if you're looking for local SEO results make sure they have worked achieving that goal with other businesses previously. You should be able to find examples of clients they’ve worked with in a case study section.
This is not essential but it's always nice to see what kind of work the agency has done in the past. This will give you an idea of how they've worked with other businesses and if their services are relevant for your own.
If you're looking for a marketing agency in Hampshire, make sure they are actually based there. This isn't always as obvious as it sounds since many agencies will list their locations on their website but not actually have offices there.
If they have an office in Hampshire this is very useful as it means you can actually visit them, or they can visit you! This will give you the chance to meet the team and ask any questions that come up during your initial research.
You'll want to know if your marketing agency will be working with you throughout the process or just providing a one-off service. You might also want to know if they have any particular tools or ways of working that may benefit your business.
For example, Royal Wares makes use of several tools and different pieces of paid software to ensure the advice we give has insights based upon a whole host of data.
This is probably the most important thing when choosing a marketing agency. If an agency doesn't understand your business or what you need from them then it's unlikely that they'll be able to deliver anything useful for you.
Make sure you speak with someone who understands exactly what kind of company you are and exactly what kind of results (and ROI) would make sense for your business.
This should help give them ideas about where to start but also help prevent any misunderstandings later on down the line - especially if there are any changes or updates needed during the course of work together.
Do they charge by the hour or per project? Are there any set up costs? How long does each campaign usually take? What happens if things go wrong or don't work out as planned? etc...
If you're looking for a marketing agency in Hampshire, make sure you ask them about their rates, as agencies in the south will usually cost more than other areas of the UK due to the above average cost of living among other factors.
Some agencies will charge by the hour (which may end up costing more than necessary) while others will offer fixed price packages.
You'll want to check out reviews about the agency on Trustpilot or Google Reviews.
It's important to get an idea of how other businesses have found working with them and what kind of results they've had from using their services.
If there aren't any reviews then try searching for some articles online about the company instead - this should give you more insight into what kind of service they provide and how well they work with other businesses like yours.
Does it look professional? Is their contact information easy to find? Are there any social media links where you can follow them online? Does the website load quickly and easily on your mobile phone/tablet/laptop etc...? How are their SEO rankings? etc...
Review their website and social media channels carefully as it’s a good indicator of the quality you can expect to achieve if you work with them.
At the end of the day, the best advice is to go with your gut instinct. It is essential to go with someone who makes you feel at ease when talking to them. If it doesn’t feel right then don’t sign anything.
You will know when someone has your best interests at heart because they will be honest with you and tell you what needs to be done and what should not be done if it does not fit in with your situation or budget. The key here is honesty so take this very seriously before signing up.