Paid Search (PPC)
Get your advertising spend under control and your clicks converting. We take care of the whole campaign process from advert to landing pages.
We deliver results, call now or complete our form.
- +44 (0) 2392 16 0606 (UK)
- +1 (919) 747-4144 (USA)
- Bing
- YouTube
Paid Search (PPC) Services.
Royal Wares are experts in PPC, we are able to start new campaigns or take over existing ones. Our approach is based on data and analytics, we test often and scale up the best performers to maximise your return on investment.
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Google Display Ads.
We will run extensive research into your target audience and their purchase journey to create a research pack including their interests and general life events which will more likely lead them to buying your goods or services.
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Google Shopping Ads.
Ideal for ecommerce businesses, we can set you up with a Google merchant centre account and advertise specific products straight from your site to the search results of prospective buyers.
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Google Search Ads.
We will conduct extensive keyword research to identify the best long and short tail keywords to advertise your site so it will show up for them to your target audience, even if your organic ranking is poor.
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Facebook & Instagram Ads.
We can create videos and pictures to advertise your products and services to show up on your target audience’s social media pages on both mobile and pc.
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Remarketing.
With every PPC campaign we will make sure ads are shown to people who bounce in order to remind them of any items or services they were considering.
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Landing Page Design.
To make sure PPC ads are effective on certain sites we may create a curated landing page.
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Campaign Management.
We will take on the creation or management of your paid search services to deliver better results at lower costs, with various advertising types: Text, Display and Videos.
We have accreditation and expertise across a range of paid search services available: Google, Bing, Facebook, eBay, Amazon, YouTube to name a few.
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Remarketing.
Often people on your website are not ready to start your service or buy a product, remarketing allows us to target them on subsequent websites and apps when they are ready.
We can create a strategy that maximises when we show adverts based on the best window of opportunity when your customer is most likely to convert.
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eCommerce.
We work with a range of platforms to give your products the best coverage in the most relevant markets, Amazon, eBay, Facebook, Etsy, Google.
Understanding your business, products and goals means we can create a strategy to maximise sales, stabilise seasonality, or lower advertising costs.
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Conversion Optimisation.
We take the whole journey into consideration, not just generating relevant traffic but ensuring your website is able to best serve potential customers.
Great ads require great landing pages to convince visitors to become customers. We manage the whole experience from start to finish.
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Mobile.
A considered approach to mobile is important to take advantage of some device features such as starting a call directly from ads.
We design the full experience from initial ads to mobile landing pages or a direct calls during opening hours to the right contacts.
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Let us call you back when it is convenient so we can discuss what you are looking to achieve and how we can help you do so.
Don't worry if you are not sure of all the details, a friendly callback is here to help you at whatever stage of your project you are in.
Paid Search FAQs
Paid search is a complex, constantly evolving marketing medium. We've worked to answer some of the most common questions.
What does PPC stand for?
Pay per click.
How does pay-per-click work?
It's one of the ways you can pay for online advertising, in this case, paying any time someone clicks on your ad.
Why is PPC important?
It is one of the most common ways to introduce new people to your business and drive traffic to your website.
How should you approach PPC?
Due to the wealth of data it gives, PPC can be refined over and over again to make it cost less. PPC should only be approached if you are prepared to analyse data.
What tools should you use for keyword research?
Google have their own keyword research tool which is a great place to start.
Should you bid on competitor's brand names?
This is a great idea to do to target your remarketing lists who you know are in the consideration stage of their purchase journey.
What is a Quality score?
This is a metric which compares your ad quality compared to other advertisers.
Why does Quality score matter?
It helps deterMine your position on a google results page- an ad with a high quality score is likely to be positioned first and pay less for their position than others.
What makes up a Quality score?
The relevance between the ad and the users intent, how useful the landing page is, and the expected clickthrough rate (CTR).
How do you improve a PPC conversion rate?
There are many ways to improve conversion rates, but a great place to start is to improve your landing pages and add negative keywords which don't work.
Data-Driven Approach To Success.
We are extremely analytical and love working with data. This is great news with Paid Search where there is an abundance of data to utilise. We use this information to give us insight on:
- Knowing your audiences preferences & likely times to convert.
- What exactly they are looking for to optimise our landing pages.
- Hints at new opportunities.
Instant Traffic
Get Immediate Results
Paid Search puts you in control of managing your traffic flow.
Scale Up Fast.
High traffic volumes can be reached with very little up front work and maintained at that level.
Stabilise Capacity.
Control over traffic lets you pad out quiet periods with consistent output. The impact of seasonality can be reduced.
Retarget
Capture Missed Opportunities From Other Channels.
Your one opportunity to impress becomes an ongoing dialogue to demonstrate value.
Re-target Campaigns.
We create follow up marketing to only the relevant audience from the original campaign which did not convert.
Low Cost Conversions.
Re-targeting can be a source of very high quality and cheap leads since they are already your audience.
Claim A Free Review Of Your Website.
We provide a comprehensive review of all 3 critical factors of your online presence completely free and with no obligation.
- Find limiting factors of your website.
- Identify gaps in your marketing plan.
- Explore a suitable content strategy.
Royal Wares are commensurate professionals and expert in all things development and IT.
When you brief the team, they will understand your requirements and build something better, faster and more stylish than you could have hoped for.
Evolution Engineers has worked with Royal Wares for many years and highly recommend them.