Email Marketing & Campaign Growth
Get more conversions from your audience, we nurture existing subscribers, new acquisitions and manage a variety of email campaigns
We deliver results, call now or complete our form.
- +44 (0) 2392 16 0606 (UK)
- +1 (919) 747-4144 (USA)
- Mailchimp
- Campaign Monitor
- Gmail
- Outlook
- Mobile
Our Expert Areas of Service.
Royal Wares are experts in email marketing across the full life cycle. We'll help build your audience, create email templates for your brand and manage the various campaigns you may need.
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DRIP campaign creation.
Create email campaigns which will run whenever someone completes an action on your website such as reminding them they have items in their shopping cart.
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Email design.
Create an on-brand, interesting HTML email design which will highlight items/services you wish to sell, or any messages you want to put out.
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Content calendar creation.
Create an email content calendar to build up interest in a yet to be released product or service, or a newsletter which will increase touchpoints.
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A/B testing.
Test out different headers and designs to identify which email style works best for your business.
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Build Your Audience.
Your audience defines the maximum effectiveness of all campaign efforts. We build up your audience by identifying opportunities in existing interactions and creating new ones.
Volume alone is not enough, we qualify your subscribers to make sure future campaigns are going to a receptive audience.
Get this step right to make all future campaigns more effective.
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Bespoke Email Templates.
We are development experts and will build bespoke templates for your brand that will work across a wide range of email inboxes.
Your email communications are expected to work on desktop and mobile, whether it comes from a campaign or directly from your website.
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Create One-Off Email Campaigns.
The heart of email marketing is arguably in sending effective email campaigns to your audience to drive new enquiries to your business.
Taking the time to understand your audience means we create more compelling emails on your behalf.
Send email campaigns regularly, it is important to learn from each campaign and make the next one better.
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Orchestrate Drip Campaigns.
Drip campaigns stream a series of emails to a subscriber, often based on some sort of action or interest they have registered. This can stem from an online or offline interaction.
We manage all aspects of drip campaigns: from identifying opportunities, to putting together the series and implementing all the starting triggers.
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Build Customer Journeys.
Customer journey campaigns work similarly to drip campaigns with the exception that emails may ask your audience a question with their choices leading them down different paths.
These can be implemented at any scale, from a simple choice between 2 services or products to a full 'Choose Your Own Adventure' style interaction.
Get Started Now →Request A Callback.
Let us call you back when it is convenient so we can discuss what you are looking to achieve and how we can help you do so.
Don't worry if you are not sure of all the details, a friendly callback is here to help you at whatever stage of your project you are in.
Email Marketing FAQs
The following questions are commonly asked about our email marketing service and should help you get started on the right foot.
What is an Email Service Provider (ESP)?
This is something that can help manage email lists and send out emails. They can also be called email marketing platforms, tools, services or software.
How can you make sure emails don't end up in a spam folder?
Sending messages in all caps, including lots of exclamation marks or mentioning the word 'sale' too much are all ways your emails can be flagged as 'spam'.
How do you get subscribers to open emails?
How good your subject line is will determine your open rate. If it's interesting to them, they're more likely to open an email.
How do you write a good subject line?
Subject lines should be short and get straight to the point. Don't mislead subscribers by writing something in the header which doesn't match with the content.
What is A/B testing?
A/B testing is where you show two or more similar versions of something to a small sample of people to discover which version is better.
Why should you A/B test emails?
A/B testing can help you discover what tone of voice, what words, what content and what CTA's work best with your audience, and will help you improve your open rate.
How can you make emails look better?
Including pictures and GIFs are a great what to capture attention, as are highlighted statistics and a good use of white space.
Is resending emails a good idea?
Yes- If you have people which haven't opened your email, send it to them again on a different time and day with a different header to make the most use of that email.
How many times should emails be sent out?
This will require a lot of experimentation to make sure you aren't overflowing inboxes, but you are still keeping your brand active in your subscribers minds.
Email Marketing Done Right.
Experience the power of email marketing from start to finish with a focus on expert implementation and data-driven refinement.
- Beautiful email templates for your brand
- High open rates through better understanding
- Landing page optimisation to increase new business
Better ROI
Own The Whole Experience.
We deliver better value across the entire scope of email marketing.
Team Effort.
Each interaction in the email marketing process is part of a combined effort to lead to new business.
Consistency.
When we take all aspects of email marketing efforts we can create a whole-brand experience that achieves similar results throughout.
Data Driven
Expertly Analysed And Constantly Refined.
We love the data associated with tracking email performance and it is the guiding factor for better campaigns.
Learn Something New.
We look for answers in the data to questions that no one thought to ask. Data tells us more about our audience than anyone can come up with and tell us how to do things next time.
Adapt Quickly.
When data reveals an opportunity we react quickly to take advantage of what has been learned and gain the benefit immediately.
Claim A Free Review Of Your Website.
We provide a comprehensive review of all 3 critical factors of your online presence completely free and with no obligation.
- Find limiting factors of your website.
- Identify gaps in your marketing plan.
- Explore a suitable content strategy.
Royal Wares are commensurate professionals and expert in all things development and IT.
When you brief the team, they will understand your requirements and build something better, faster and more stylish than you could have hoped for.
Evolution Engineers has worked with Royal Wares for many years and highly recommend them.