Royal Wares are experts in email marketing across the full life cycle. We'll help build your audience, create email templates for your brand and manage the various campaigns you may need.Get Started Now
Create email campaigns which will run whenever someone completes an action on your website such as reminding them they have items in their shopping cart.
Create an on-brand, interesting HTML email design which will highlight items/services you wish to sell, or any messages you want to put out.
Create an email content calendar to build up interest in a yet to be released product or service, or a newsletter which will increase touchpoints.
Test out different headers and designs to identify which email style works best for your business.
Your audience defines the maximum effectiveness of all campaign efforts. We build up your audience by identifying opportunities in existing interactions and creating new ones.
Volume alone is not enough, we qualify your subscribers to make sure future campaigns are going to a receptive audience.
Get this step right to make all future campaigns more effective.Get Started Now →
We are development experts and will build bespoke templates for your brand that will work across a wide range of email inboxes.
Your email communications are expected to work on desktop and mobile, whether it comes from a campaign or directly from your website.Get Started Now →
The heart of email marketing is arguably in sending effective email campaigns to your audience to drive new enquiries to your business.
Taking the time to understand your audience means we create more compelling emails on your behalf.
Send email campaigns regularly, it is important to learn from each campaign and make the next one better.Get Started Now →
Drip campaigns stream a series of emails to a subscriber, often based on some sort of action or interest they have registered. This can stem from an online or offline interaction.
We manage all aspects of drip campaigns: from identifying opportunities, to putting together the series and implementing all the starting triggers.Get Started Now →
Customer journey campaigns work similarly to drip campaigns with the exception that emails may ask your audience a question with their choices leading them down different paths.
These can be implemented at any scale, from a simple choice between 2 services or products to a full 'Choose Your Own Adventure' style interaction.Get Started Now →
Let us call you back when it is convenient so we can discuss what you are looking to achieve and how we can help you do so.
Don't worry if you are not sure of all the details, a friendly callback is here to help you at whatever stage of your project you are in.
The following questions are commonly asked about our email marketing service and should help you get started on the right foot.
This is something that can help manage email lists and send out emails. They can also be called email marketing platforms, tools, services or software.
Sending messages in all caps, including lots of exclamation marks or mentioning the word 'sale' too much are all ways your emails can be flagged as 'spam'.
How good your subject line is will determine your open rate. If it's interesting to them, they're more likely to open an email.
Subject lines should be short and get straight to the point. Don't mislead subscribers by writing something in the header which doesn't match with the content.
A/B testing is where you show two or more similar versions of something to a small sample of people to discover which version is better.
A/B testing can help you discover what tone of voice, what words, what content and what CTA's work best with your audience, and will help you improve your open rate.
Including pictures and GIFs are a great what to capture attention, as are highlighted statistics and a good use of white space.
Yes- If you have people which haven't opened your email, send it to them again on a different time and day with a different header to make the most use of that email.
This will require a lot of experimentation to make sure you aren't overflowing inboxes, but you are still keeping your brand active in your subscribers minds.
Experience the power of email marketing from start to finish with a focus on expert implementation and data-driven refinement.
We deliver better value across the entire scope of email marketing.
Each interaction in the email marketing process is part of a combined effort to lead to new business.
When we take all aspects of email marketing efforts we can create a whole-brand experience that achieves similar results throughout.
We love the data associated with tracking email performance and it is the guiding factor for better campaigns.
We look for answers in the data to questions that no one thought to ask. Data tells us more about our audience than anyone can come up with and tell us how to do things next time.
When data reveals an opportunity we react quickly to take advantage of what has been learned and gain the benefit immediately.
We provide a comprehensive review of all 3 critical factors of your online presence completely free and with no obligation.
James Lee Director of Evolution Engineers